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The Hotel Madison in Harrisonburg is near JMU
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JMU Parent Loyalty Program

At the Official Hotel of JMU

We are proud to be the Official Hotel of JMU and we are the only hotel on campus! Don't miss out on receiving awesome discounts and perks - it's free to join! Stay with us throughout your student's 4 years and earn priority access to May Commencement reservations. It's our way of thanking you for your loyalty.

Please note that to receive benefits, your reservations must be made directly though Hotel Madison and not a third party.

Congratulations to the new students of JMU's Class of 2026! 
We are in the process of adding 2026 to the class dropdown menu in our Parent Loyalty Program sign-up form (button below). Parents, you will want to wait to sign-up until that is completed, which should be mid-late January. Please check back soon to sign-up and start earning benefits. GO DUKES!


  • Receive 15% off our Standard Daily Rate*
  • Your 15th Night is on us!*  Cumulative stays for this particular benefit begin June 1, 2021 (and upon program sign-up, if later).*
  • Priority access for graduation reservations, based on total room nights stayed*
  • 24-hour Cancellation Policy*
  • 10% discount at our restaurant and coffee shop *
  • Complimentary garage self-parking
  • Exclusive promotions throughout the year
  • Early access to Hotel Madison sponsored events

*Please view Terms and Conditions below. Program benefits exclude blackout dates, including graduation and certain other special events. The free 15th night must be approved by management prior to reservation — please call to redeem or email loyalty@hotelmadison.com.


Questions? Email loyalty@hotelmadison.com.

Terms & Conditions

Terms and conditions, perks, and program are subject to change without notice; student must be enrolled at JMU full or part-time at the time of program sign up and while using associated benefits; discounted rates cannot be combined with any other offer, some blackout dates may apply; food and beverage discount does not include alcohol; pooling, combining or joining of multiple loyalty member nights is not allowed to redeem priority access or for other benefits; priority access to May Commencement reservations is based on total nights stayed; direct bookings are required to receive any program benefits, third-party reservations (booking.com, Hotels.com, etc.) do not count toward total nights stayed. Cumulative nights stayed for the free 15th night exclude reservations under group, contracted, and government rates as well as third party bookings. No STASH points can be earned under this program.