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Become a Member!
The Hotel Madison in Harrisonburg is near JMU
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JMU Parent Loyalty Program

At the Official Hotel of JMU

We are proud to be the Official Hotel of JMU and we are the only hotel on campus! Don't miss out on receiving awesome discounts and perks - it's free to join! Stay with us throughout your student's JMU years and earn priority access to May Commencement reservations. It's our way of thanking you for your loyalty.

Please note that to receive benefits, your reservations must be made directly though Hotel Madison and not a third party.

Congratulations to the new members of JMU's Class of 2028!
Parents, join today and start earning benefits -- Go Dukes!


Benefits (see Terms & Conditions):

  • Receive 15% off our Standard Daily Rate*
  • Priority access for graduation reservations, based on total room nights stayed*
  • 10% discount at our restaurant and cafe*
  • Complimentary garage self-parking* with the loyalty member room rate
  • Exclusive promotions throughout the year
  • Early access to Hotel Madison sponsored events

*Please view all Terms and Conditions below. Program benefits exclude blackout dates such as graduation and certain other special events.

SIGN UP TODAY: Classes 2025-28


Questions? Email loyalty@hotelmadison.com.

Terms & Conditions

Terms and conditions, perks, and program are subject to change without notice; student must be enrolled at JMU full or part-time at the time of program sign up and while using associated benefits; discounted rates cannot be combined with any other offer, some blackout dates may apply; food and beverage discount does not include alcohol and can be used for a seated party of up to 6; pooling, combining or joining of multiple loyalty member nights is not allowed to redeem priority access or for other benefits; priority access to May Commencement reservations is based on total nights stayed; direct bookings are required to receive any program benefits, third-party reservations (booking.com, Hotels.com, etc.) do not count toward total nights stayed.

The 15th night free benefit begun June 1, 2021 has been suspended effective June 1, 2023. We are transitioning to software which will enable us to offer a new and expanded stay-based reward program.  We continue to work with qualifying guests to redeem their free night(s) earned during this 2-year time period (or shorter depending upon loyalty program sign-up date).  Please write loyalty@hotelmadison.com to redeem and with any related questions.  All awarded nights must be approved by management and redeemed by December 31, 2023.