Providing Ways to Explore Our City

Just Show Your Key Card


The Keys to the City program was created for our hotel guests to enjoy the best businesses Harrisonburg has to offer and to explore the award-winning downtown. Simply show your Hotel Madison key card to unlock discounts or free gifts at participating businesses. The program is exclusive to our Hotel Madison guests, so we encourage you to take advantage of the specials. Look below to see who's participating and their location

Participating Retailers and Offers


Bring Your Own

10% off your purchase

Friendly City Food Coop

Free small jar of of local creamed honey with purchase

Glen's Fair Price Store

Free gift with visit

Green Hummingbird

20% off any one item

Hugo Kohl Jewelry Boutique

10% off all in-store jewelry

OASIS Gallery & Crafts

Complementary wrap and delivery with purchase

Rocktown Gift Shoppe

Free bag of Virginia peanuts with a purchase of $15 or more

Ten Thousands Villages

Free mini chocolate with any purchase 

Walkabout Outfitter 

Free gift with any purchase

With Simplicity

Free lip balm with any purchase

Food & Beverage

Capital Ale House

10% off food purchase

BoBoKo Indonesian Café

10% off your total check

Shirley's Gourmet Popcorn Company

BOGO Free small bag of popcorn of any flavor


Free desert with purchase of any 2 big plates or bowls

Taj of India

15% off total check 

*Excludes lunch buffet 

The Friendly Fermenter 

15% off total check

*Excludes sale items

Pale Fire Brewing 

One free logo pint glass with purchase

Crosskeys Vineyard

BOGO free wine tasting and 10% off bottle purchases 

Bluestone Vineyard

Free baked demi-baguette and olive oil with a purchase

Health & Wellness

Four Seasons Harmony Massage 

Complimentary Raindrop Therapy Technique or Aromatherapy addition to any service values at $10, and $10 off total purchase with two or more massages purchased 

Restorative Massage Therapy

10% off any regular priced service

The Center Yoga

$5 off a single yoga class


Massanutten Water Park

5% off admission

Court Square Theater 

Free popcorn with the purchase of a ticket

Temporarily Closed

Explore More Discovery Museum 

20% discount in the gift shop

Temporarily Closed

Virginia Quilt Museum

One free admission ticket per guest room